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ABOUT

Hello there.

 

I’m Jake. A freelance hybrid creative/ CD based in London. I make fresh, famous and beautifully crafted work that doesn’t smell like advertising.

Currently at Uncommon.


 



AWARDS & HONOURS:

CANNES LIONS
Gold – Creative Data – Marmite: Gene Project (2018)
Silver – Direct – Marmite: Gene Project (2018)
Shortlist – Brand Experience – Marmite: Gene Project (2018)
Shortlist – Brand Activation – Marmite: Gene Project (2018)
Shortlist – Direct – Marmite: Gene Project (2018)

D&AD
Graphite Pencil – PR – Marmite: Gene Project (2018)
Graphite Pencil – Direct – Marmite: Gene Project (2018)
Wood Pencil – Branding – Marmite: Gene Project (2018)
Wood Pencil – Integrated – Marmite: Gene Project (2018)
Wood Pencil – Print – Campaign Magazine: Cakes (2014)

CLIO AWARDS
Grand Prix – Integrated – Marmite: Gene Project (2018)
Gold – Innovation – Marmite: Gene Project (2018)
Bronze – Social Good – Allianz x IPC: Day 1 Done (2023)
Bronze – Social Media – Allianz x IPC: Day 1 Done (2023)
Shortlist – Use of Fashion & Beauty – IKEA: Hus of Frakta (2025)

EPICA AWARDS
Grand Prix – Digital – IKEA: The Co-worker (2024)
Gold – Retail Services – IKEA: The Co-worker (2024)

THE ONE SHOW
Finalist – Spatial Design, Experiential & Immersive – IKEA: Hus of Frakta (2025)
Shortlist – Fusion Pencil – Allianz x IPC: Day 1 Done (2023)
Shortlist – Health & Wellness – Allianz x IPC: Day 1 Done (2023)
Merit – Integrated – Marmite: Gene Project (2018)
Merit – Brand Transformation – Marmite: Gene Project (2018)

THE WEBBY AWARDS
Shortlist – Digital Campaign Of The Year – IKEA: The Co-worker (2025)
Shortlist - Best Viral PR Campaign – IKEA: The Co-worker (2025)
Nominee – Integrated Mobile Experience – EasyJet: Look&Book (2019)

BRITISH ARROWS
Gold – Food – Marmite: Gene Project (2018)
Silver – Integrated – Marmite: Gene Project (2018)
Shortlist – Film – KFC: BBQ Season Is Here (2025)
Shortlist – Film – M&S: Pump Fiction (2025)

CAMPAIGN MAGAZINE
Top 20 Film Ads – KFC: BBQ Season Is Here / M&S: Pump Fiction (2024)
Top 5 Digital Innovations – IKEA: The Co-worker (2024)
Top 5 Live Experiences – IKEA: Hus of Frakta (2024)
Pick of the Week – IKEA: The Co-worker / KFC: BBQ Season Is Here (2024)
Top 10 Digital Innovations – Marmite: Gene Project (2018)
#3 Campaign of the Year – Marmite: Gene Project (2018)
Campaign of the Year – O2: Be More Dog (2014)
Pick of the Week – Nike: Ask Our Athletes (2022)
Ad of the Day – Nike: Ask Our Athletes (2022)
Pick of the Week – Compare The Market: Meerkat Music (2020)

CAMPAIGN BIG AWARDS (UK & GLOBAL)
Gold – Grocery & Soft Drinks – Marmite: Gene Project (2018)
Gold – Consistent Creative Excellence – IKEA x Mother (2024)
Shortlist – Original Idea / Best Use of Digital Tech – IKEA: The Co-worker (2024)
Shortlist – Best Use of Digital Technology / Original Idea – EasyJet: Look&Book (2019)
Shortlist – Experiential / Integrated / Digital – Marmite: Gene Project (2018)
Finalist – Gaming – IKEA: The Co-worker (2025)

CREATIVE REVIEW
Best Ad Campaigns of 2024 – IKEA: The Co-worker
Annual – Digital Craft, Tech & Innovation – Marmite: Gene Project (2018)

ADCN AWARDS
Finalist – Film – World of Tanks: Holiday Ops (2025)

DAVID REVIEWS
Pick of the Day – World of Tanks: Holiday Ops (2024)

PR WEEK
Pick of the Month – Gymbox x Morley’s (2024)

THE DRUM
Ad of the Day – KFC: BBQ Season Is Here (2024)
Editor’s Pick – Nike: Ask Our Athletes (2022)

THE LOERIES
Bronze – Motion Graphics – Allianz x IPC: Day 1 Done (2023)

ADC AWARDS (NY)
Shortlist – Digital / Design for Good / Fusion Cube / Interactive – Allianz x IPC: Day 1 Done (2023)

BIMA AWARDS
Winner – Leisure, Sport & Travel – EasyJet: Look&Book (2019)
Winner – Innovation – Marmite: Gene Project (2018)

CAMPAIGN TECH AWARDS
Finalist – Innovation / Experimental Tech – EasyJet: Look&Book (2019)
Winner – Best Use of Experiential Tech / AI / Experimental Tech – Marmite: Gene Project (2018)

SHANGHAI INTERNATIONAL AD FESTIVAL
Silver – Digital Experience – EasyJet: Look&Book (2019)

MARKETING SOCIETY BRAVE AWARDS
Winner – Enhancing Customer Experience – EasyJet: Look&Book (2019)

COGS AWARDS
Grand Prix / Gold – Innovation – Marmite: Gene Project (2018)

CREATIVEPOOL ANNUAL
Silver – Innovation / People's Choice – Marmite: Gene Project (2018)

FEATURED SPEAKER / SHOWCASE IN

Facebook EMEA Travel Summit / London Tech Week Microsoft AI Summit / Facebook Cannected – EasyJet: Look&Book (2019)
Microsoft AI Summit / Leading Transformation with AI Conference – Marmite: Gene Project (2018)

CANNES YOUNG LIONS
Finalist – Cyber (2016)
Finalist – Cyber (2015)

D&AD NEW BLOOD
Best In Show (2013)

AGENCIES:

Mother, Wieden+Kennedy, Uncommon, 72andSunny, R/GA, VCCP, Ogilvy, FCB Inferno, Momentum, Amplify, BMB, BBDO Barcelona, Ultra, Broadwick Studio, Tommy, 10 Days, Valentine, INDIE Amsterdam, Poke and AnalogFolk.

FEATURED IN:

Time, CNN, Rolling Stone, BBC, The Guardian, Buzzfeed, Lonely Planet, Mashable, Munchies, Creative Review & Creative Review Annual, Campaign, Sky News, Metro, Forbes, The Drum, The Webby Trend Report, App Store Top 100, The New York Times, London Tech Week 2018 & 2019, AdWeek, Contagious, Creativity, Product Hunt, The Verge, Reuters, NBC Sports, Engadget, AutoSport, Top Gear, Evening Standard, New Scientist, The Sun, The Independent, DigitalSpy, The Times, Mail Online, The Telegraph, Shots, Yahoo News, AdAge, Best Ads, Little Black Book, Creative Pool, Microsoft AI Summit, Facebook Cannected, Connect London, Web Summit 2018, Financial Times and the Microsoft Transformation with AI Conference.

CLIENTS:

Nike, Google, Uber, Meta, IKEA, Heineken, Adidas, Under Armour, KFC, PlayStation, Coca-Cola, Samsung, Compare The Market, Asahi, EasyJet, Marmite, Deliveroo, Eurosport, Allianz, International Paralympics Committee, GoDaddy, Cathay Pacific, Paddy Power, Netflix, Cadbury, O2, TFL, ASOS, Formula E, Unilever, Nationwide, Channel 4, Sanex, Tango, National Geographic, Nestle, Sainsbury’s, Dove, Costa, Walkers, Lego, BT Sport, Nando's, Macmillan, Pepsi, Amazon Prime, Canon, Hiscox, ZipCar, MoreTh>n, McLaren and the Marine Conservation Society.

PITCH WINS: 

Nike, TFL, Canon, ASOS, Deliveroo, Cathay Pacific, Formula E, Nationwide, Samsung, Cono Sur Wines, Bensons for Beds & GTR.

 

Say hi 👋

jakehaynes92@gmail.com

+44 (0)7415 854741