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FORMULA E - VIRTUAL RACERS

FORMULA E - VIRTUAL RACERS

We teamed up with 360 Racing to put Formula E fans in the driver seat.

Every car was recorded on aerodynamically designed 360° cameras, then we gave away limited edition toy cars in a box that transformed into a Google Cardboard headset to let fans live the race.

 

Role:

Junior Creative Team

Credits:

Agency - VCCP London

Illustrators - Andrew Archer & Kelly Thompson

Development Partners - 360 Racing

Executive Creative Director - Darren Bailes

Creative Directors - Chris Birch & Jonny Parker

Innovation Lead - Will Harvey

Creative Producer - Hannah Levy

Creative - Jack Finn