IKEA - THE CO-WORKER — JAKE HAYNES

The virtual IKEA job that broke the internet.

Play the game here.

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In-Game Images - 1.jpg

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Awards:

Epica Grand Prix / Digital

Epica Gold / Retail

Creative Review / Best Ad Campaigns of 2024

Campaign Magazine / #2 Top Digital Innovations 2024

Campaign BIG Shortlist / Retail

Campaign BIG Shortlist / PR

Campaign / Pick Of The Week

AdAge / Editor’s Pick

Role:

Freelance Senior Creative

Credits:

Agency - Mother London

Game Developers - The Gang

Production Company - The Berry

CCO - Felix Richter

Executive Creative Director - Nick Hallbery

Creative Directors - Oli Rimoldi & Anthony Montagne

Art Director - Ivan Montebello