MARMITE - GENE PROJECT

Love it? Hate it? Well it turns out the answer’s in your DNA.

We launched TasteFace. An app that uses AI to find out if you’re a lover or a hater and spits out a silly gif of your face to put on the internet.

Awards:

Cannes Gold Lion / Creative Data Cannes Silver Lion / Direct 2 x Cannes Lion Shortlists / Brand Experience & Activation Cannes Lion Shortlist / Direct D&AD Graphite Pencil / PR / D&AD Graphite Pencil / Direct / D&AD Wood Pencil / Branding / D&AD Wood Pencil / Integrated Clio Awards Clio Grand / Integrated Clio Awards Clio Gold / Innovation Creative Review Annual / Digital Craft, Tech & Innovation The British Arrows Gold / Food The British Arrows Silver / Integrated One Show Merit / Integrated One Show Merit / Brand Transformation Campaign BIG Awards Gold / Grocery & Soft Drinks Campaign BIG Awards Shortlist / Experiential Campaign BIG Awards Shortlist / Integrated Campaign BIG Awards Shortlist / Digital Campaign #2 / Top 10 Digital Innovations Campaign #3 / Campaign Of The Year Campaign Tech Awards / Best Use Of Experiential Tech For Digital Experiences Campaign Tech Awards / Most Effective Use Of AI Campaign Tech Awards / Best Use Of Experimental Tech The COGS Awards Grand Prix The COGS Awards Gold / Innovation BIMA Awards / Best Emerging Technology, Innovation The London Tech Week / Main Stand at Microsoft Summit The Drum Marketing Awards / Best Technology-Led Innovation of the Year Creativepool Annual Silver / Innovation Creativepool Annual Silver / People's Choice Featured in The Webby Trend Report Featured at London Tech Week at Microsoft's AI Summit Featured at the Microsoft Leading Transformation with AI Conference EMMAs Winner / Most Innovative Campaign

Role:

Integrated Creative Team

Credits:

Agencies - AnalogFolk / Adam&EveDDB

Director - James Rouse

Development Partner - StangaOne1

Executive Creative Directors - Simon Richings & Ben Tollett

Creative Director - Sara Pouri

Tech Lead - Miguel Alvarez

Creatives - Jack Finn, Nick Sheppard & Tom Webber