PAC-MAPS

We teamed up with ZipCar and Namco to turn every road into a driveable Pac-Man map, where drivers could win prizes as they go around town.

ZipCar pulled out mid-production. Namco and Google released it anyway on April Fools Day.

Role:

Creative

Credits:

Agency - VCCP

Executive Creative Director - Darren Bailes

Creative - Jack Finn